Toyota Kirloskar Motor today has been notified and the launch of its new corporate campaign Toyota 'Q' Promise. Toyota 'Q' A promise is a company brand building initiative of Toyota in India. And targeting consumers throughout India. Campaign, there is a print, online and television media and continues from August to October 2010.
In fact, this campaign ‘Q’ The promise of Toyota aims to maximize customers in India to be known by Toyota and strong in the different categories of consumers. Mr. Sandeep Singh, Deputy Managing Director, TKM, said the launch of the campaign and said the campaign ‘Q’ The promise is to establish and maintain an emotional connection with the Indians in the states, languages and cultures. Given the launch of the new company Etios compact car later this year, the company wishes to reiterate its commitment to quality, either company's products, manufacturing systems, after-sales service, practice or human resource initiatives CSR internally.
The campaign will focus on the use of information on culture and local languages to create a brand recall in the long run for Toyota. The promise of 'Q' is a commitment to indigenous people in the business side. Have a promise based on the product and manufacturing, security, sales and service, trust, employee welfare and development of skills.